The Marin digital advertising software solution helps clients convert their highest-value audiences across the web. It’s advertising cloud activates first-party marketing cloud data for identifying and converting precise, active, and profitable audiences in cyberspace. By leveraging your company’s CRM, email, and analytical data, the Marin system streamlines advertising by automating search, social, and display advertising across devices and publishers.
This is a flexible, open platform that links easily to CRM, audience, contextual, and revenue data from any source, which is key to truly understanding your advertising performance, optimizing campaigns, an converting those all-important high-value customers. The integrations to multiple data sources into a single platform saves time and money while giving peace of mind that you’re seeing the whole performance picture across multiple vendors. Here’s how Marin stacks up along six critical dimensions:
Usability. Whether it’s navigation, reporting, or building dashboard views, you’ll be surprised how easy you can learn to do things in Marin even just exploring on your own.
Maintainability. The level of automation possible through Marin is stunning, and makes maintenance very easy.
Performance. Marin performs well relative to its competitors. Uploads are quick and easy, and if there is an error, it is often clear what is causing it for quicker corrections.
Integration Ease. Marin works seamlessly with any tracking, analytics, data, and eCommerce systems, allowing companies to continue leveraging existing infrastructure.
Functionality. Users will find a number of functions that make their lives easier, from robust predictive bidding algorithms to bulk sheet mass changes to the SmartGrid for significantly reducing the amount of computing resources and processing time to load, view, and take action on large datasets.
Support. Marin’s customer and technical support is highly regarded in the industry. Calls are answered live by real people in the United States.
Here are some of the positive things users have to say about Marin:
Users seem united in their praise of the software being easy to use and navigate. As one user put it: “The user friendly interface makes on the fly analytics a dream.”
Some users are particularly impressed with the system’s bid policies that not only make sense, but are surprisingly sophisticated and make managing scores or even hundreds of clients a straightforward process.
In general, users are impressed with the ease of managing thousands of campaigns in an order and precise fashion. The efficiencies have users being able to manage as many as 50% more campaigns than they could previously handle.
Users appreciate how setting up alerts allows them to stay ahead of campaign monitoring.
Some users have noted how the bidding algorithm immediately boosted performance; in some cases by as much as 25% just in the first month.
Bulk sheet functionality is key to making mass changes across multiple campaigns.
Many users praise the customer and technical support as being top-notch.
Here are some of the drawbacks users have noted about Marin:
Users who love what the SmartGrid can do wish it would work more consistently. There are times it works fine, and other times where it simply does nothing.
Those users who love the bidding algorithms note that a good deal of history is needed for it to work properly.
For Marin users who are ad agencies, pulling out a report showing data for only one client is a cumbersome task.
Other users note that some functionality around AdWords Extensions is clunky, but Marin is working on improvements.
A few users do not like the calendaring function, which is clunky and hard to understand in terms of the date from which data is being drawn.
Marin achieves some of the highest overall user marks you’ll find in the competitive digital advertising software market, far surpassing Sizmek and even slightly edging out Google AdWords.