The Wild Apricotcontent management software solution is a cloud-based SaaS geared towards smaller associations, clubs, and non-profit organizations. It’s an all-in-one CMS tool for organizations that have been cobbling together management tools such as Excel, Outlook, and WordPress to manage themselves and their content. A big chunk of its functionality is centered on membership management.
Wild Apricot automates membership applications and renewals online, allowing for the collection of dues and automatically renewing members, providing secure access to your membership database, looking up records easily, viewing full history of payments, emails sent and event registrations, and creating secure member-only website pages. Then there’s the Drag-and-drop Website Builder for non-techies, which includes a huge collection of free templates, embedding interactive Wild Apricot widgets into your existing site, and in a user-friendly and easy-to-learn environment. Event registrations is another important feature, with payments and automated messaging, automatic updates to your events calendar page, accepting and tracking registrations and payments online, customizable registration options and pricing, automated event announcements and reminders, and tracking of event check-ins. Integrated email management, newsletters, and reminders are also possible with Wild Apricot, including sending out unlimited campaign emails, newsletters and announcements, automated receipts and confirmations for applications, renewals, event registrations and donations, a large collection of customizable email templates, and tracking opens and clicks to fine-tune your communications. Wild Apricot also facilitates the collection, management, and tracking of all payments and invoices online, including accepting online payments for events and donations, integration with many popular payment processors, no transaction fees, and exporting your financial data into Excel or Quickbooks.
Most users highlight that the system is easy to use, and that the support offered to customers is very good and responsive to customer feedback and suggestions. Users especially appreciate the member management and event registration management features because of how comprehensively it handles the entire process. Users describe the processes as exhibiting smooth flow from start to finish.
As recently as May 2015, one user noted the unfortunate increase in pricing for enterprise members by 35%. The same user noted that this, in combination with a perceived plummeting in the quality of support offered during the past two years was forcing the choice of a new provider. I have to note, however, that this was an isolated incident. Many users commenting both before and after that user’s review have highlighted how responsive and helpful the support from Wild Apricot has been for them, regardless of their location.
In a case such as this where a software solution is particularly geared towards smaller organizations that have been getting by on rudimentary tools, moving up into a real one-stop system is such a game-changer that they tend to not be very critical of the solution, even if in a real sense it might be lacking for more sophisticated users. In other words, Wild Apricot works really well in its niche, but certainly wouldn’t be an appropriate solution for larger or more complex organizations, which inevitably find it lacking.