The goal of any CRM software solution to make life easier for managers and sales associates wherever they happen to be located. This means that robust CRM software needs to be about connectivity, mobility and speed. Azurepath, a relatively new player on the CRM software market, delivers on all these accounts.

To begin, consider what you get with this CRM software solution for a mere $14.95 per month per user (notably, this includes all of Azurepath’s features). First, Azurepath offers everything one expects to find in a comprehensive CRM software package and its features for sale representatives are just as robust as its features for manages. For sales representatives, Azurepath offers auto-track email, one-touch updates, one-touch google navigation, global searches for leads, automatic updates on cold and closed leads and batch imports among other features. For managers, Azurepath makes it easy to filter data by lead or individual, set targets for sales teams and sales representatives, identify aging pipeline issues and highlight key trends. Because Azurepath is constantly updating one’s data, it also eliminates the need to build and run reports. In other words, it is an extremely data rich and data smart CRM software option. Finally, Azurepath understand that finance is part of any sales team; finance features include robust account tracking and forecasting features.  The real question is how does it perform on the job? Whatasoftware’s investigation found that Azurepath generally performs as well as it claims to perform.

Usability. Azurepath is very user friendly–it was made for sales representatives and managers. It has a current and intuitive visual interface.

Maintainability. It’s a cloud-based solution subject to regular updates; Whatasoftware’s investigation found no subscriber complaints about updates.

Performance. Azurepath is a high performing CRM software option; our investigation found no reported performance issues.

Integration Ease. Azurepath clearly recognizes that integration is not an option–it has to be a central part of any CRM software. Compared to CRM software options, Azurepath gets particular high marks for its integration ease with other apps from Google Maps to Excel to Dropbox.

Functionality. Azurepath was designed with the needs of sales teams and managers in mind and offers the apps required for sales teams to optimize their efforts.

Support. While only available during regular business hours, all reports suggest that the customer support available by phone is very strong (knowledgeable support staff who can actually troubleshoot most common problems that arise for subscribers); the online support and education (e.g., webinars) also get top marks from current clients.

Pros

• Azurepath comes with a free 30-day trial so you can test run the software with no obligation.
• The options is relatively affordable, even for small businesses and sales teams; a key part of their philosophy is a one-size fits all approach (they don’t expect you to pay more for additional features, like many CRM software companies).
• It plays well with most other software programs.
• Great phone support and online trouble shooting, as well as education (e.g., in the form of regularly scheduled webinars).

Cons

• Azurepath’s phone support is 9 to 5 and thus, does not fully accommodate all types of sales teams in all timezones.