CRM software covers a broad range applications that are designed to help businesses manage customer data, relations and interactions while also driving sales. Robust CRM software is also designed to help businesses manage business-to-business relationships. While there are now many CRM software options on the market, the challenge is choosing the option that is right for your business. Among other considerations, it is important to take into account the scale of your business, the range of applications the software has to offer and of course, relative cost. For small to midsize enterprises with broad-based goals, Pipedrive is among the options that rises to the top.

Pipedrive, which is highly affordable ($12 per month per user), helps sales teams track their progress in real time with advanced visualizing technologies and an easy-to-use interface made for sales team staff not coders. In a nutshell, Pipedrive offers customers management, lead management and project management alongside interaction tracking and product catalog management. The fact that Pipedrive can be easily customized and that you can zoom in on a specific sales representative, sales team or product line are other bonuses. Finally, Pipedrive understands 11 languages and can operate in all major currencies; this also makes it a great option for anyone doing business in the global marketplace. In short, it is designed to help you easily visualize what products are moving, where and with which team members’ support. Below, we outline Pipedrive’s key features and evaluate Pipedrive’s reported pros and cons from a customer’s standpoint.

Usability. While some sales teams are tech savvy, depending on your product line this may or may not be the case, making it critical to find an intuitive CRM software option. On this account, Pipedrive is a great choice. In short, anyone who already uses a smartphone will be comfortable using Pipedrive and require only limited time to adopt to the software’s many applications.

Maintainability. Pipedrive is a cloud-based solution subject to regular updates.

Performance. Pipedrive is a high performing software program that can handle low and high volume sales.

Integration Ease. One of the best things about Pipedrive is its superior integration with other commonly used applications, including Google Maps, Google Apps, Mail Chimp, AirCall and Gravity Call (for a complete list visit their website).

Functionality. Whatasoftware’s investigation found that Pipedrive, even with its many moving parts, is highly functional. It offers a lot at an affordable price point and delivers what it offers on every level. In short, our investigation found no reported functionality issues.

Support. Pipedrive offers strong customer support during regular business hours; Whatasoftware’s investigation revealed no support-based complaints.

Pros

Customers are overwhelmingly enthusiastic about Pipedrive, singing its praises on many levels, including the following:

• Pipedrive is highly affordable; it’s $12 per month per user with no contracts and no hidden costs.
• It’s easy to use, even for those new to CRM software.
• It plays well with other applications.
• Pipedrive can be easily customized to reflect your business’s image, needs and priorities.
• Pipedrive responds well to sales team’s and managers’ needs.
• It has a great mobile interface and as a result travels well across devices too.
• Pipedrive understand the need to protect sales data and customer data; it stores every clients data separately and also runs regular backups to ensure your data is safe and secure.

Cons

While there is not much that customers dislike about Pipedrive, a few recommendations for improvement include:

• Some customers suggests that Pipedrive would benefit from stronger document support (e.g., for invoices).
• Whatasoftware’s investigation also found one reported concern about email integration ease.