In the digital advertising market, Sizmek offers a solution touting a global ad platform that works on any device and offers real-time intelligence on your campaign performance. Sizmek acts as a third-party ad server – and it’s the biggest in the world. The system helps clients do pretty much everything across the digital advertising spectrum, from building and targeting ads to managing and activating data, buying media, managing and evaluating campaigns, and more.
The Sizmek solution is all about consolidation. Rather than going to multiple vendors and systems to make an effective ad campaign, it call all happen within the Sizmek system. The company also believes in choice, however, which means clients choose the ingredients that make the most sense to them. In short, it offers end-to-end advertising with full freedom of choice, especially since no one knows how to best connect with your customers than you. Whether its attribution, cross-device tracking, or audience measurement, Sizmek offers you all the tools you need, all in one place. A key advantage here is that Sizmek is independent, meaning it will offer you objective evidence of measured campaign performance in a way other companies can’t because they’re concerned about selling their own media. Sizmek works with more than 3,400 agencies, over 17,000 brand advertisers, and 22,000 global web publishers, and serve ads in more than 70 countries. Here’s how Sizmek stacks up along six critical dimensions:
Usability. Sizmek touts itself as an all-inclusive platform, and it delivers on that promise. Everything is very easy to use, although some aspects seem dated in their presentation. Most will find the usability more efficient than many competitor ad servers.
Maintainability. Sizmek handles the upgrades and updates on its end, and a new user interface is due soon that will hopefully make the platform faster and more up-to-date.
Performance. It’s not uncommon for ad-servers to have frustratingly slow processing speeds, and Sizmek is no exception. Hopefully this will be addressed in future upgrades.
Functionality. One of the powerful advantages of Sizmek is the fact that you can make changes and tweaks even after placement, unlike other systems where you have to get inside each placement to make such changes.
Support. Sizmek has offered 24/7/365 service for more than 15 years and is considered an industry leader in customer and technical support.
Here are some of the positive comments users have to say about Sizmek:
Nearly all users note that the Sizmek solution is easy to use and efficient for accomplishing a wide array of day-to-day advertising operations.
Many users have great things to say about Sizmek’s support staff, who are described as knowledgeable and willing to go above and beyond to satisfy users.
A number of users note that Sizmek offers broad functionality that can meet whatever needs they have.
Many users especially appreciate being able to upload campaigns and manage/track them independently of ad vendors.
Users also appreciate the testing mode feature where you get the name of the tag in a pop-up window, which save lots of time. Other ad server’s don’t offer this.
Here are some of the negative comments users have made about Sizmek:
Some users do experience slow speeds, which Sizmek says it is addressing. There’s also a surprisingly short log-in time limit which forces many users to have to log back in more frequently than they desire.
A few users note that some of the interface feels outdated – more like the 1990s.
Several users note that the HTML5 creator is lacking in its ability to manage files and locate creative assets precisely where you want them, which is a pain point for designers.
Other users note that the presentation and relevance of documentation needs to be much better.
Some users are dissatisfied with how cumbersome it is to un-assign an ad because all live placements must have at least one ad assigned at all times, which means you have to assign a new one to be able to take out the one you want to remove.
The Sizmek digital advertising solution is both powerful and robust, but according to users does need some major updating to feel more modern.