In the marketing software market, WorldAPP began developing and offering solutions in 2002 with the end goal of enhancing key business processes. Its Key Survey is an enterprise solution for market research and surveys for companies to collect and analyze data that can be leveraged throughout the organization and throughout their customer base.
The system includes a variety of advanced features, including a custom business intelligence dashboard, advanced logic, bi-directional integration, automated workflows, calculations, scoring, and private labeling. The company’s motto and mission is “to be of service,” and its Key Survey data collection tool does just that. Companies can use Key Survey for all the research and data collection needs, from employee engagement for track employee feedback in real-time with advanced data filtering and a huge degree of flexibility to enterprise-wide feedback that integrates seamlessly with existing information systems. It is also used to collect “voice of the customer” (VoC) data through a variety of channels and to capture market research data vital for generating actionable, consumer-driven insights.
Here’s what Key Survey users love about the system:
Most users find the system very easy to use and that the learning curve for getting up to speed on it are very short.
Users describe the web interface as intuitive.
Users appreciate the ability to create good surveys quickly without needing any programming knowledge.
Many users note that they are in control of all aspects of e-surveys from question creation to making changes to setting up launch and shut-down parameters.
Users describe customer and technical support as exceptional and patient, with special kudos mentioned for the live chat support, which seems to be able to solve nearly any problem.
Each iteration of the system features good improvements and enhancements.
Many users note that for the value received, the pricing is very affordable.
A number of users note how much they appreciate being able to duplicate a survey and then tweak it slightly as needed for current use.
Other users note that even when working with large numbers of survey recipients, everything seems to go smoothly.
A number of users mentioned how easy it is to export data to other programs for more advanced analyses.
Here are some of the drawbacks users note about the system:
A few users noted that some mobile templates do not accurately scale on all devices when using some of the plug-ins.
Some users noted that there are times when they would rather receive telephone support instead of live chat.
Other users note that when updates come out, it can take some time to figure out what they changes are and how they work.
One user wished the interface for changing the visual layout was easier to use.
It’s worth noting that many of Key Survey’s positive user reviews come from people who note they are so pleased they’ve been using the system for many years, some as long as ten years. The system is intuitive, easy to learn, and provides what appear to be stellar results for its users.