In the data collection segment of the marketing software market, QuestionPro offers a robust solution geared towards improving business decision-making. The system is fully customizable for users to get the most from their quizzes, polls, forms, and surveys, from creation to distribution to analysis. It offers rapid survey and poll creation through a web-based platform, including uploading directly from a Word document.
It includes no fewer than 30 different kinds of questions, and as many color schemes as you might need. Surveys can be published or distributed via email, embedded in websites, posted to social media channels, and they even render well on mobile devices. Using the mobile survey app, responses can even been collected offline via Android and iOS devices. Analysis of the data collected is the key to better decision-making, which is why QuestionPro includes strong analytical functions, including segmentation tools, real-time summaries, trend analysis, pivot tables, and text analytics. Exporting data for additional analysis is easy, whether to SPSS, Excel, or CSV. You can also make use of formatted PowerPoint and Word reports to present your data, or create engaging infographics. The company also maintains a database of literally millions of respondents that can be tapped for your own research purposes. QuestionPro integrates with Salesforce and also includes a strong API for additional control if needed. Both reports and data can be exported to PowerPoint, Word, Excel, SPSS, Google Docs, and Adobe PDF. Founded in 2002, QuestionPro has more than 2.5 million users in more than 100 countries around the world.
Several users noted that they system automatically detects the device of a respondent and renders the survey appropriately for that device, including auto-changing the question type if needed. For example, a matrix question that renders fine on a desktop will be automatically rendered as a drop-down list when it detects a smartphone.
Other users appreciate the system’s ability to manage invitations, monitor responses, and manage unsubscribes as well.
Several users noted that the system is adept at handling images and video content in a way that works for respondents.
Users give high praise to both customer and technical support, noting that issues are resolved very quickly and patiently 24/5, especially through live chat support.
A number of users noted that the system is constantly being improved.
Several users note that integration with third-party recruitment platforms is good and has been improving over time.
Here’s what QuestionPro users don’t like about the system:
A few users noted that the software is so feature-rich that in can bit a bit of treasure hunt sometimes to find what you’re looking for.
Some users are hoping the system will at some point allow for mapping respondent location, what devices were used to complete surveys, along with operating systems.
QuestionPro receives great reviews for its marketing software, and users seem especially impressed with the availability and effectiveness of customer and technical support.