In the realm of marketing software, The Survey System bills itself as the most complete package available. Creative Research Systems, a company that got its start back in 1982, created the software. It notes that the system can handle a wide variety of research modes, from web to telephone to mobile to CAPI, or even paper if needed.
It can also be used to conduct mixed-mode surveys that utilize two or more of those modes. Besides all the usual options for customizing questions for data collection and reporting on results, The Survey System can record user comments in their own voices through its voice capture survey module. There are also advanced logic capabilities to make the survey responsive to what information is being entered by respondents. There is also an ability to incorporate any respondent information you may already have on file. The reporting functions in the system are robust, including text, charts, tables, or even live reporting of Internet survey results. The reports are also highly customizable so you can control their appearance both in terms of data presentation and general formatting. The results of the research can be exported for word processing, uploaded to websites, or exported to spreadsheet software or SPSS for further analysis. Surveys can be created in a variety of languages, including French, German, Italian, Spanish, Arabic, Greek, Hebrew, Thai, Russian, Chinese, and Korean, just to name a few.
Pros
Below are some of the things users love about The Survey System:
Cons
Here are some of the drawbacks users have noted about The Survey System:
According to its users, The Survey System is the most comprehensive market research solution out there, and comes with excellent technical support.
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